Introductions

2005-11-01T18:21:00.000-06:00

I'd like to get this blog started with an introduction to our company and to our mission. We're a relatively new coffee company passionate about making great coffee available to everyone with little time between the roaster and the customer.

Persnickety Tim's originally opened from 1996-1998 as a tiny coffee drive-thru in the parking lot of the Lake Air Mall in Waco, Texas. We subsequently reopened in 2002 as a completely web-based coffee roaster. We chose the web over other methods of distribution such as grocery store shelves because taking orders straight from the customer allows us to roast the coffee here and ship it the next day to someone's house or business.

For those who aren't familiar with what coffee goes through to become that lovely brown bean ready to be ground and brewed, let me briefly explain the process. Coffee actually starts out as cherries on the coffee plant. Each cherry, after being processed and dried, yields two green coffee beans (over to the left). These green coffee beans are what coffee roasters import. Green coffee beans can last a long time -- months and sometimes years -- without losing any flavor (of course, we don't keep them that long here).

Once roasted, however, coffee undergoes dramatic changes which cause it to lose flavor quickly. Roasted coffee keeps its best flavor for only a couple weeks when stored with care. Many people hear this and think the truth is being exaggerated, but just try to prove this wrong -- get some fresh coffee (Persnickety Tim's, anyone? :->), let it sit for a month, and brew it & taste it... then get some fresh stuff and compare. Once you get used to great coffee that's fresh from the roaster, the old stuff will taste like dirty water.

Anyway, all this is to say, we think the web is the best way to get consistently great coffee to people fast. Some localities are lucky enough to have a local roaster that makes good coffee, but for everywhere else, there's timscoffee.com.

And, lastly, the people behind Persnickety Tim's Coffee:


Tim Welter is the primary coffee roaster and the inspiration for the company. He started roasting coffee in college and has been hooked ever since. Tim is also an ER physician at Hillcrest Hospital in Waco, Texas.	Jo Welter is in charge of our ever-expanding line of gifts, such as The Breakfast Basket and the W Basket (check'em out on the Gifts Page).

Paula Barron, long-time Waco entrepreneur, is the business brains of the group. She is involved in such aspects as our corporate gifts program in addition to daily business tasks.	Me, Gus Welter -- I'm in charge of making sure the website is running smoothly and adding new features on a regular basis. I also handle customer service -- if you write in through the website, I'll probably be responding to you.

Well I hope you feel like you know us a little better. We love to hear feedback, so write in with comments, suggestions or questions if you're so inclined. We've got lots of stuff on the burner right now for the holidays -- more about that coming up. Until then, drink better coffee!

-Gus

The Persnickety Tim's Coffee Blog

Introductions